Presto Digital Bracelet: Silver, Consumer Products
Presto Digital Bracelet: Silver, Consumer Products |
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Contact: Scott Wilson, IDSA, Nike, Inc., 503.532.4458 Credit: Nike, Inc. Reconceptualized classic product with simple digital watch intended for a person with an active lifestyle. Bracelet inspired an ergonomic fit that is defined by three points of contact with the wrist and is made of lightweight polymer to provide flexibility and expansion. Allows extended product market life, because Nike can introduce different finishes each year. Ergonomic fit and polymer creates a watch the user forgets they are wearing. |
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