Sony PlayStation E3 Exhibit: Silver, Environments

    

Contact: Mitchell Mauk, Mauk Design, 415.243.9277
mitchell@maukdesign.com

Designers: Mauk Design

Client: Sony Computer Entertainment of America

Parade-style 25-foot inflated characters left no doubt among buyers at the premier video game trade show that PlayStation was still a high-volume viable platform. The 44,000-square-foot exhibit at what many call the world's cheesiest trade show used a city street metaphor to entice and manage the mobs of attendees.