Sony PlayStation E3 Exhibit: Silver, Environments |
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Contact: Mitchell Mauk, Mauk Design, 415.243.9277 Designers: Mauk Design Client: Sony Computer Entertainment of America Parade-style 25-foot inflated characters left no doubt among buyers at the premier video game trade show that PlayStation was still a high-volume viable platform. The 44,000-square-foot exhibit at what many call the world's cheesiest trade show used a city street metaphor to entice and manage the mobs of attendees. |
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