Apple Computer Trade Show & Macworld SF 2000s: Silver, Environments

    

Contact: Tim Kobe, IDSA, Eight Inc., 415.434.8462
mail@eightinc.com

Designers: Eight Inc., USWeb/CKS, Superior Exhibits & Design, Delphi Productions, and Lightswitch

Client: Apple Computer, Inc.

At both MacWorld and Seybold, Apple put the emphasis on its reputation for innovation and nonconformity. Whether displaying the G4 and the Cinema Display monitor at Seybold or the OS X, the exhibit featured translucent acrylic panels with light diffusing coatings to tie into the promotional campaign.