Apple Computer & Global Retail Fixturing System: Silver, Environments
Apple Computer & Global Retail Fixturing System: Silver, Environments |
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Contact: Tim Kobe, IDSA, Eight Inc., 415.434.8462 Designers: Eight Inc., USWeb/CKS, RTC Industries, Inc. Client: Apple Computer, Inc. The first US installation of a store-within-a-store, the San Francisco CompUSA devoted 15% of its floor space and outside access to Apple. Using a global fixturing system that highlights the form and color of new products and Apple's characteristic simplicity, the store brings clarity to a chaotic environment. |
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