Levi's Mothership Exhibit: Gold, Environments
Levi's Mothership Exhibit: Gold, Environments |
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Contact: Mitchell Mauk, Mauk Design, 415.243.9277 Designers: Mauk Design Client: Foote, Cone & Belding Like a favorite old pair of jeans, the Levi's trade show exhibit had served its purpose well but had become too worn to project the image of a fashion leader. Using the metaphor of the exhibit as a village, the Mothership showcases the products and provides space to conduct business. Conference rooms packed in 50 percent more buyers; setup and drayage costs dropped 40 percent; most important, people were talking about it--and that means sales. "Levi's Mothership radiates a quiet clarity and elegance that stands out on a chaotic trade show floor. By creating an environment that echoes the lifestyles of the brands, this design becomes a beacon. The structure reads from a distance, which upon closer look is reinforced by each part and space. There is a balance here of elegant detailing and very lively images." -Leslie Showcase Dilworth, IDSA, Society for Environmental Graphic Design |
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