Michael Graves Design Packaging: Gold, Graphics & Packaging
Michael Graves Design Packaging: Gold, Graphics & Packaging |
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Contact: Steven Sikora, Design Guys, 612.338.4462 Designers: Design Guys Client: TARGET The introduction of Michael Graves-designed products into the mass market retail store-Target--undoubtedly marked a new age for design. It took distinctive packaging to elevate the products to their proper status within the store. Developed by a single firm and printed by just one company, the packaging retains consistency and projects the necessary image of "great design" made accessible to the mass market. "So incredible is the direct and descriptive solution, you find yourself embracing it and looking for more. There can be no argument that this packaging signals the shopper to come closer. Every placement within the store strengthens this reaction and you find yourself eager to locate the next set-up and product line. This billboard as box will no doubt join the short list of the most memorable packages every designed." -Patricia Moore, IDSA, (jury chair) Bresslergroup |
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