Water Bug/Power Bug: Gold, Design Explorations

    

Contact: Sean Weatherill, Great Stuff, Inc., 510.338.2238
seanw@dcswins.com

Designers: Great Stuff, Inc.

A new way to manage the garden hose set the stage for both products, created to simply make life a little less frustrating. With a sphere as the basis for the design, both the hose reel and the extension-cord reel present a strong sense of brand while allowing the user to remain in control of the situation. In each case, the user pulls the hose/cord to the desired length, where it stays until a button on the unit is pushed to electrically reel it back in.

"Cute as a bug, these two concepts turn a former utilitarian product category into a 'designed' product category. The Water Bug and Power Bug could become what retailers would call a category buster." -Cooper Woodring, FIDSA